Behind Closed Doors poster

Overview

Mental health struggles are often invisible precisely because they happen behind closed doors — in private rooms, in private minds, in the parts of ourselves we don't show others. I designed the key visual for Actors Circle Berlin's theatre show of the same name, and that tension between visibility and concealment became the entire design brief.

Behind Closed Doors is a show composed of three short plays, each exploring a different facet of mental health: a troubled relationship with a dying mother, a woman's relationship with her own body, and a public figure hiding an alcohol addiction. My task was to create a single visual that could hold all three stories — intimate, a little unsettling, and clear enough to work as event communication across print and digital.

My role

I handled the full creative process: concept development, all hand-drawn illustrations and lettering in Procreate, layout and composition in InDesign, and the adaptation of the system into digital formats. The project was completed in 3 days.
Tools
  • Procreate
  • InDesign

The Brief

The goal was to create a key visual that felt intimate and unsettling — reflecting the secrecy of private life — while staying clear and readable for event communication. The deliverables were a printed poster, an Instagram post, and a website ticketing banner.

Reading the three scripts was my starting point. Each play had a different emotional register and a different kind of hidden thing: illness, self-image, addiction. The challenge was finding a visual language that could hold all three without flattening them into a single message.

Concept

The core idea came from a simple question: what does it feel like to witness something private you weren't supposed to see? I landed on the image of looking into lit windows at night — the audience becomes the intruder, peering into the characters' homes and minds.

Concept sketches

Design System

Typography

Hand-drawn lettering to evoke an urgent, DIY feeling — like something written quickly, secretly, or under emotional pressure.

The Actors Circle Berlin lettering Behind Closed Doors title Behind Closed Doors title centered

Colour palette

A deep night blue as the base, with warm amber and ochre light accents to suggest lit interiors seen from outside in the dark.

Blue 1 Blue 2 Blue 3 Yellow Brown Brown 2

Illustration

All illustrations, textures, patterns, and the main lettering were hand-drawn in Procreate, then composed and finalized in InDesign.

"Blackout" by David Coyle
Blackout illustration

A public figure hiding an addiction — wine poured, bottles accumulating, the performance of control slowly unravelling.

"Woman/Body" by Roberta Sgariglia
Woman/Body illustration

A woman alone with herself — the private, often painful relationship between a person and their own body.

"666" by Alex Casadio
666 illustration

A troubled relationship with a dying mother — an unmade bed, an IV tower, and the unbearable intimacy of illness.

Deliverables

The poster came first, establishing the full visual system. I then adapted it into an Instagram post and a website ticketing banner, maintaining the visual language while adjusting proportions and hierarchy for each format.

Final poster
Poster mockup Instagram post mockup Website banner mockup

Reflection

Behind Closed Doors is one of the projects I'm proudest of, partly because of the constraints: a 3-day timeline, a solo brief, and a subject matter that required genuine sensitivity. I'm glad the "lit window at night" concept gave the work a visual idea strong enough to anchor everything else without needing to be explicit.

The constraint of three separate plays inside one visual actually made the design stronger. Rather than trying to represent "mental health" in the abstract, I had to translate three specific, concrete human situations into three specific scenes.

Working with hand-drawn illustration and lettering rather than a polished digital aesthetic was also a deliberate choice I'd make again. The rawness serves the content. Not every design problem wants to look perfect.

Credits

Client: Actors Circle Berlin
Design, illustration & hand lettering: Alessandra Sgariglia
Plays: "666" by Alex Casadio · "Woman/Body" by Roberta Sgariglia · "Blackout" by David Coyle